A step-by-step proven system used by over 400 clinic owners to attract ideal local patients.
A step-by-step proven system used by over 400 clinic owners to attract ideal local patients.
An easy-to-follow and sustainable content plan
An Instagram account that attracts right-fit patients regularly
A marketing expert (who’s your ideal patient!) in your pocket
All in less than three hours per week!
...who drive across town to see YOU (not just whoever takes their insurance).
WITHOUT HAVING TO...
➔ Become a Gen Z content creator when you're actually a healthcare provider
➔ Spend HOURS creating posts (or wondering WHAT to post) in your downtime
➔ Hand over your login to some random "guru" who doesn't understand your modality
➔ Handle every single post yourself when you could train someone to help
THE ANSWER IS...
"Seriously, Molly? Instagram? I'm a licensed healthcare provider, not some 22-year-old dancing with a ring light" (and is THAT really what people need to see to trust you with their health)!?
As a top recommended marketing strategist for health pros (our students are almost 100% from referrals!), I can tell you for certain that Instagram marketing done RIGHT is the ONE THING that can totally transform your practice.
"Honestly, this course and caption library has been an absolute GAME-CHANGER for us and our small business!! It helped us fill our practice with the perfect people, consistently for 6 months and counting, with minimal outside time and effort. This is literally the ONLY thing we put our marketing $$ toward. It's been more useful than 99.9% of the 'business' classes we had in chiro school. It sounds super dramatic to say it this way, but it's true: this isn't just our dream practice, it's a beyond our wildest dreams practice and so much of that is due to what we learned from you!"
Drs. Nick & Hailey Belden
from The Hive Natural Health Center
"I'm just looking for any practitioner who is close to my house, takes my insurance, and has an opening this week."
to
"OMG I need THEM!! They actually get what I'm going through. I know they can help me-I don't care if I have to drive 30 minutes & pay out of pocket!
The Holistic Marketing Hub is an all-in-one marketing solution for Brick & Mortar Health & Wellness Pros with 3 ways to support you:
➔ a deeply researched and proven social media post bank (void of bad jokes and "Happy Dog Day" graphics) + weekly SPECIFIC post ideas tailored to your niche
➔ our proven step-by-step Instagram marketing curriculum so you can get real traction from your content, and
➔ personalized monthly coaching and support to put lasting strategy that brings in new clients consistently
I'll guide you through transforming your Instagram from an ineffective time suck, void of personality, into a MAGNETIC 🧲 blend of your expertise AND unique approach/energy.
I HAVE HELPED SOOO MANY CHIROPRACTORS & OTHER HEALTH PROS
Holistic Marketing Hub (HMH) students
Estimated total followers gained by HMH students
Estimated total reach by HMH students
Estimated total patients gained by HMH students
(and what I'll teach you instead):
❌ Only posting educational content thinking "if I educate them enough, they'll book!"
❌Posting “Happy St. Patrick’s Day!” and inspirational quote graphics thinking that’s a social media strategy
❌ Perfectionism paralysis - you aren't creating an heirloom piece of art, friends. 🤭
✅ My proprietary Content Ecosystem™ + using Instagram as your playground
❌ Treating social media like a passive billboard - "if I post it, they will come!"
❌ Posting about something once and wondering why no one responds
❌ Focusing on vanity metrics
✅ Virtual networking strategies to grow a local community + learning to double down on what your ideal patient or client needs to hear to hit the book button
❌ Keeping it "all business" - Instagram isn't a mullet! The business and the party both have a place in front. 😉
❌ Trying to do EVERYTHING yourself
❌ Showing up inconsistently because you're not sure what to say (or how much to share)
✅ Marrying expertise with personality + delegation strategies to ensure consistency
➔ You’re a health pro who attracts a local/geographical client or patient base
➔ You (or a team member) are ready to follow simple steps to build your practice’s brand and reputation in your community
➔ You’ve been “meaning to” start posting more consistently and strategically, but aren’t sure where to start 🤔
ONE-TIME PAYMENT
Save Money with this Option!
Option to renew after 6 months for only $97/month, cancel anytime
MONTHLY PLAN
6 Month Commitment
Option to renew after 6 months for only $97/month, cancel anytime
This student grew their Instagram account by almost 200 followers and saw an increase in new patients
This student got FOUR new clients from Instagram after joining
This student has maximized their time, reach and growth in their business and on Instagram
This student got TEN new clients from Instagram after joining
Over the past six years, my team and I have guided THOUSANDS of chiropractors, acupuncturists, functional medicine practitioners, and other health pros to gain thousands of followers, rack up milions of Reels views, and book hundreds of new patients or clients for care. 👊
I’m not anti “conventional” or “Western” medicine, but after a series of pretty serious missteps in the medical model for myself and family members, I knew there had to be a better way of helping people *actually* get better.
I contemplated going back to school to be a health practitioner of some sort, but alas, I’m squeamish 💉😅and my superpower is helping YOU communicate your magic with regular ol’ folks like me.
ONE-TIME PAYMENT
Real Time Support & Content Ideas
Copy/Paste Captions
Instagram Marketing Curriculum
Member Only Community
Save Money with this Option!
Option to renew after 6 months for only $97/month, cancel anytime
MONTHLY PLAN
Real Time Support & Content Ideas
Copy/Paste Captions
Instagram Marketing Curriculum
Member Only Community
6 Month Commitment
Option to renew after 6 months for only $97/month, cancel anytime
WHAT YOU'LL GET INSIDE THE
CONTENT LIBRARY
Fully CUSTOMIZABLE content bank with more than 500 captions that can be used on Instagram, Facebook, Google Business Profile, email marketing inspo, etc.
Some posts even include Canva templates and Reels ideas to go with the caption!
REAL TIME SUPPORT
Weekly specific post ideas and access to Molly via our student only community and monthly coaching calls
VIRTUAL CLASSROOMS
Pre-recorded (SHORT) training videos walk you through each step needed to make sure your Instagram becomes a new patient magnet- a layout of each class can be found lower on the page!
Bonus: These classes are updated frequently as Instagram changes.
Are there TONS of syndicated or stock content subscriptions? Yep.
You won’t find a stock image of a lightning bolt coming our someone’s neck or a deck of Canva graphics that sound like they were lifted from your last CE.
But good content alone isn’t what makes you the go-to clinic in your area…
(It’s like the patients who *actually* do the care plan you gave them at home vs. the ones who just rely on your treatments in office!)
I get adjusted weekly, acupuncture bi-weekly, and work with a func med provider 1:1 as well as a homeopath and a subconscious coach… I am the ultimate wellness gal. 😂
PLUS- we still actively run 30+ Instagram accounts like yours. 💃
Are there TONS of syndicated or stock content subscriptions? Yep.
You won’t find a stock image of a lightning bolt coming our someone’s neck or a deck of Canva graphics that sound like they were lifted from your last CE.
But good content alone isn’t what makes you the go-to clinic in your area…
(It’s like the patients who *actually* do the care plan you gave them at home vs. the ones who just rely on your treatments in office!)
I get adjusted weekly, acupuncture bi-weekly, and work with a func med provider 1:1 as well as a homeopath and a subconscious coach… I am the ultimate wellness gal. 😂
PLUS- we still actively run 30+ Instagram accounts like yours. 💃
Yes!
This is not a membership, rather, it's a 6-month program with the option to renew month to month.
You will get access to the content library, virtual classrooms and coaching calls for 6 months from the date you join Holistic Marketing Hub.
Wondering why this program is six months?
Most people work best on deadlines 😉 If you know you have "lifetime access" you likely will not see the same results you would have with a set container to go through the work and use the content library. Also, since we add to the content library monthly and update and add to the training videos regularly as Instagram and email marketing evolve, Holistic Marketing Hub is lot different than a regular "online course."
Of course! I will also be in the members only support community M-F answering questions. We also have Monthly Support calls where you can ask me questions!
I’ve had students of all knowledge ranges and because this program focuses heavily on marketing and sales tactics + optimizing the amount of time you spend on the app while still getting results, I think you will still find the program very beneficial. Not to mention the content library alone is worth the investment.
This program assumes you have basic knowledge of Instagram (i.e. put up a post, do basic navigation of the app)
I don't sell access to just the content library because the program was designed to include the other important parts of a well-rounded marketing strategy that converts.
With that being said, I have MANY students who enroll simply for the content library. At over 500 captions with hashtags plus lots of Canva templates, plus you can request captions and we add to it monthly, I priced Holistic Marketing Hub in a way that it is still an excellent value even if you just use the content library (there is a 6 pay option of $201 and you can use the coupon on that, too). Here is a tour inside the content library.
The methods I teach have been tested (and are continuously tested/improved upon) for Instagram specifically in 2025, and I stand behind the fact that if you do the work, you will see an increase in activity on your account. However, simply purchasing the course won't garner results, right? You have to show up (or send someone to show up for you!) and implement the work.
The content library is added to or updated monthly.
Any time you like! The classrooms are pre-recorded, although I do take them down and edit from time to time as Instagram changes.
Brick and mortar health and wellness professionals like chiropractors, functional medicine doctors, naturopathic doctors, life and health coaches, acupuncturists, massage therapists, and birth workers.
I hear you! But I designed the program in a way so you see small wins and results along the way, after each classroom. The classrooms are anywhere from 10-30 mins long, and each has a specific assignment that's easy to implement.
We've also included a training for outsourcing parts of your social media. It's more affordable than you think!
You're allowed to have a "plus 1" or someone to be in the program/portal and members only support community with you. I also have a bonus virtual classroom that teaches you how to find, hire, and work with a virtual assistant, no matter how small your budget.
We sure do! But at the time you're reading this, our agency is full for new clients. Check out the information here to jump on the waitlist.
Because our agency is full, we integrated training inside the Holistic Marketing Hub that teaches you how to hire your own social media assistant.
You can sign up for our renewal program which will allow you to keep full access to HMH and the Content Library for just $97/month!
Yes! We are so confident in the material inside of HMH and the Content Library that if you feel like HMH isn't the right fit, then email us within 14 days for a refund request.
But you're probably worried about the time commitment and the money investment
I want you to know that nailing your marketing and getting in front of the right clients is something every business owner needs to make the time for.
Privacy Policy • Terms and Conditions
© Molly Cahill 2025